NVivo provides a good structure for this – I can keep track of (and review) transcripts as I import them into my project, see how far I have progressed with my coding, and make notes of emerging ideas (via memos) as I code. NVivo provides an organised and structured approach to analysis: Regardless of the methodology adopted, I believe a systematic approach is important to ensure that qualitative data analysis is undertaken in a rigorous manner.So, what do I say when people ask about using qualitative data analysis software? Here are my top five reasons for using NVivo:
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Software such as NVivo can be used for any qualitative methodology you may choose to follow. Depending on the software you use, this is usually not the case. There’s also the argument that it’s only suitable for certain methodologies. I definitely disagree with this, and if anything, I believe it gets you closer to your data because it automates the clerical/administrative side of things for you, leaving you more time to come up with insights.
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However, there are some who would disagree with me.Īrguments against the use of software include the idea that CAQDAS distances you from the data or that it is simply a code and retrieve tool. For me this is an easy choice, as I’ve used what I’ll refer to as ‘pen and paper’ methods previously, and wouldn’t want to return to them.
I’m often asked if software such as NVivo should be used for qualitative data analysis.
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